Build A BETTER BRAND

Build a private label proposition that will convert your customers from the leading brands with our range of tailored packaging and targeted diets.

  • Build your own brand with our DIY label designer
  • Convert shoppers from leading brands with targeted bags
  • Graded diets in economy, premium and super-premium
  • Save time with our easy-to-use ordering system
  • Private label offers a protected margin

BUILD YOUR BRAND TODAY WITH OUR DIY LABEL MAKER
HOW IT WORKS

BUILD YOUR BRAND IN 10 MINUTES

We want to take the complexities of brand development out of the equation so have developed our ‘Build Your Brand’ portal where you can apply your own branding and choose your own products. You can choose whether you want an economy diet or premium working diet, or a premium or super premium pet diet. Whether you want a lifestyle of veterinary styled bag. You will have full control using our DIY label maker which will allow you input your stores branding. You have the option to select from our library of images or should you wish, you can upload your own imagery.

HOW IT WORKS

HOW IT WORKS: 01

Choose Your Category

Offering category assortment is the key to in-store success, so we have extended our portfolio to allow you to create working and pet dog food products.

HOW IT WORKS: 02

Choose Your Grade

With the choice of working and pet feeds from economy through to super premium you can effectively trade your customers up with our graded product range. Our product range has been optimised so you can trade your customer up with improved features and benefits.

Economy Premium Super Premium

ECONOMY

Economy Work

Up to 32% margin

SUPER PREMIUM

Super Premium Pet

Up to 46% margin

PREMIUM

Premium Work & Premium Pet

Up to 33% margin

HOW IT WORKS: 03

Create Your Label

Build a brand which converts in 10 minutes! Use our customizable label maker to insert your own branding, imagery and product descriptors to differentiate from the crowd.

  • Choice of label templates
  • Upload your own photography or select from our image library
  • Design the label to emulate your brand

Our Product Packaging

We have tailored selection of packaging with marketplace positioning in mind to ensure that stockists can create a brand which can effectively convert their shoppers.

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Economy Work
These diets come in transparent packaging with a basic branded label with product information and nutritional content.
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Premium Work
These diets come in premiumised paper effect packaging with a bespoke branded label with product information and nutritional content.
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Premium Pet
In this range you will be able to design your own branded label, plus having the option of a lifestyle or scientific premium bag with an emphasis. These bag are positioned for those wanting to emphasise the hypoallergenic nature of the product.
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Super Premium Pet
The Super Premium range comes in a ‘Super Premium’ bag that emphasises the grain free nature of the diet plus has the additional feature of a re-sealable zipper for freshness for longer.

PRODUCT KIBBLE

We have researched the market, plus identified the needs of our canine companions to offer kibbles with features and benefits.

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Economy Work

The Economy Work range offers the best nutrition for the best possible price. These diets have been formulated specifically for working dogs and include natural antioxidants, omega 3 acids and biotin for coat condition.

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Premium Work

The Premium Work range comprises of a Puppy/Junior product, four adult diets including a cereal free recipe, plus a Senior/Lite product formulated for older dogs and for dogs that gain weight easily.

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Premium Pet

The Premium Pet range of dog food is positioned to emulate leading diets from the big brands and comprises of five complete hypoallergenic diets targeting key areas in a dog’s life.

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Super Premium Pet

The Super Premium Pet range contains eight grain free diets to target each life stage and breed size of a dog. These diets use the highest quality ingredients, offer humanised dinner claims and are all cereal free.

START BRANDING YOUR OWN PRODUCTS TODAY!

Registering for a Gold Line Pet Foods account could not be easer.
Simply click 'register' below and fill out some basic information to register your interest.